As citizens, we all want the best medical treatment when we feel sick. If we are faced with cancer, we hope for the most efficient drug medication with the least possible site effects, hopefully adaptable to our everyday life, so we are able to carry on with our lives as before. If we are faced with benign, but bothersome symptoms, such as incontinence, we hope that we don’t have to suffer in silence, staying at home, embarrassed by the sheer risk of smelling bad, due to the lack of a convenient drug treatment that makes it possible to stay active.
There is inappropriate behaviour in physician-patient relations, tabooed diseases, drug-drug interactions removing all intended effect… In short the gap between efficacy and real life effectiveness is large. It is possible to change inconvenient and inconsistent choices in the health care section if it can be documented that they are real and costly.
Example of a medical evidence problem solved by Pharma Evidence:
Our client wanted to document the unmet need of a new treatment. We designed a real world survey revealing how this particular disease became invisible in the diagnosing of the patients, due to inappropriate diagnosis tools at the physician. This lead to numerous revisits to the physician because the actual medical problem hadn’t been solved.
Based on the real life survey a discussion of the diagnosis tool was started in the medical society and the survey was used in the health economical model to support the potential money saving treatment.